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Where we are

Social networks have gotten social again with new apps catering to Gen Zs wanting to share real-time group experiences. Users are sharing screens, consuming content and playing games together.

Where we’re going

The future of social networking will be focused on instantaneous but sincere connections. Social messaging apps powered by AI will find people the right conversational channel at the right time based on interests, mood or photos you snap.

How to think about it

Explore ephemeral social networks and how to make these equal the intensity of real life, longer term relationships. Consider how to bring the intimacy of real-life environments to the digital world.


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