Where we are

Physical enhancements are no longer innocent filters on social media. Celebrities are now completely imagined; take Lil Miquela, the AI-generated Instagram influencer who attracts high-profile endorsements.

Where we’re going

Beauty ideals are polarizing. A strong current will flow towards computer generated beauty and simultaneously, a tide of raw, natural (#nofilter) will grow in reaction.

How to think about it

AR avatars will redefine reality and become a new platform for fashion & beauty. What products and services can you provide that enable expression in this new world? How might AI activate alternate forms of personal representation and change beauty standards?

Signals

Kylie Jenner Got Her Make-up Done By AI For Her Dazed Beauty Cover

Woman Reveals 22 Features You Need To Have To Be A Top 100 Influencer, ‘turns’ Herself Into One

Welcome To The First International Beauty Contest Judged By Artificial Intelligence Beauty.ai 2.0