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Augmented Beauty

Where we are

Physical enhancements are no longer innocent filters on social media. Celebrities are now completely imagined; take Lil Miquela, the AI-generated Instagram influencer who attracts high-profile endorsements.

Where we’re going

Beauty ideals are polarizing. A strong current will flow towards computer generated beauty and simultaneously, a tide of raw, natural (#nofilter) will grow in reaction.

How to think about it

AR avatars will redefine reality and become a new platform for fashion & beauty. What products and services can you provide that enable expression in this new world? How might AI activate alternate forms of personal representation and change beauty standards?


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